One of the most critical challenges faced by multinationals is regarding implementation of its various units round the world. This problem has become even more significant in today's globally competitive environment. The situation is further complicated when it comes to implementing a subsidiary in an emerging country, where the economic and cultural differences are even greater. We have attempted to gain an insight of flexibility of the adaptation and localization issues of developed country multinationals. The SAP-LAP model has been used to highlight the successful implementation of these multination in the setting of an emerging country-Morocco.
Adaptation, Culture, Emerging Country Multinationals, Flexibility, Localization, Morocco, SAP-LAP, Standardization
