1Gerald Schwartz School of Business, 3090 Martha Drive, Room # 361, St. Francis Xavier University, Antigonish, NS, Canada, B2G 2W5 E-mail: bmukerji@stfx.ca
2College of Business Administration, University of Sharjah, UAE
3Eric Sprott School of Business, 707 Dunton Tower, Carleton University, Ottawa, ON, K1S5B6, Canada E-mail: vinod_kumar@carleton.ca
4Eric Sprott School of Business, 1711 Dunton Tower, Carleton University, Ottawa, ON, K1S5B6, Canada
Online published on 10 February, 2012.
This paper investigates the complex relationships between the three dimensions of manufacturing capability (quality, flexibility, and cost) and commercialization performance (CP) in Canadian manufacturing environment. An empirical study of 238 Canadian manufacturing companies, using the Maximum likelihood estimate (MLE) technique, reveals that only cost is positively correlated with CP whereas flexibility is negatively correlated with CP. The results suggest that the ability to lower manufacturing cost without paying due attention to other dimensions of manufacturing capability, such as quality and manufacturing flexibility, leads to an unsatisfactory CP. Based on these findings, we suggest managerial implications and further research study.
commercialization, manufacturing capability, manufacturing cost, manufacturing flexibility, manufacturing quality, performance
