Flexible Strategic Framework for Managing Forces of Continuity and Change: Study of Supply Chain Management of Lighting Industry in India

The lighting industry is among the most important industries in India. There has been very little study on this industry, in particular on their supply chains due to their high complexity and presence of many regional unorganized partners. This industry like many others is facing a major conflict in managing business continuity in face of unprecedented changes taking place on all aspects of the world economy, especially the need for energy efficient yet affordable green lighting systems. A lot of work has been done on managing continuity with incremental improvements. Most of the literature has focused on strategic change and gradual transformation. However, dealing with flexibility, continuity and change has been an area of growing interest as a large number of organizations in the lighting industry faced with turbulence are fighting for survival. This research work focuses on study of supply chain management of leading Indian and Multinational companies in lighting industry in India in order to understand how they are coping up with the forces of continuity and change. Based on this research, the aim is to develop a flexible strategic framework for coping up with forces of continuity and change, in effectively managing lighting industry supply chains.