1TRW Automotive, Steering & Suspension Systems, PO Box 8008, 34201 Van Dyke Avenue, Sterling Heights, MI 48311-8008.
2Integrated Product Development Laboratory, Department of Industrial and Manufacturing Engineering, Wayne State University, Detroit, MI 48202.
Integrated Product Development is the twenty-first century response to global competitiveness. Given the customer awareness and competition, if we don't deliver a quality product fast at least cost to our customer, somebody else will. In such a scenario, it is imperative to sustain the company's growth that we keep on improving the products. However, it is impossible to attack every problem given the limited resources.
In this paper, we propose a flexible approach for prioritization in the product development process. The approach is illustrated by a case study.
goal programming, integrated product development, interrelationship digraph, prioritization
