This paper examines the initiatives of Indian car manufactures in deploying Internet and eBusiness technology, and create Internet enabled business processes to gain competitive advantage. Virtually, every major automobile company in the country is vying for its presence felt in the new net-centric economy. To ensure economic gain through e-business would depend on the depth of understanding of business potential of the target market, strategic focus of the marketing organisation and fitness of the strategy. The findings of this study reveal that the overall eBusiness prospect of the Indian car retailing business is in a mid-way. The study indicates that eBusiness will not replace the traditional car sales channels, but will make it more efficient, flexible and customer centric.
carmakers, case studies, ebusiness
