Differences in Supply Chain Performance Across Interorganizational Communication Levels: Case Studies from Denmark

Within the framework of Quick Response Systems (QRS), this paper examines different levels of interorganizational communication and their impact upon supply chain performance. Using case studies of three Danish firms well known for their well executed supply chains, we consider differences in supply chain performance relative to differences among levels of interorganizational communication. In each case, we demonstrate how companies can be flexible when demand forecasts are not effective as a basis for supply management. We analyze how these companies use QRS and describe the information the companies exchange with key suppliers. The type of data exchanged and the use of that data are used to classify each firm's level of interorganizational communication.