Global Journal of Flexible Systems Management

At the basis of this work are four case studies.

The purpose of this paper is to explore how a firm's flexibility in formulation of organizational strategy might be improved by adoption of internet technology. At the basis of this work are four case studies of firms, acting in either local or global markets, which adopted internet technology and whose managers preferred an evolutionary rather than a revolutionary change from traditional business models to more innovative internet-based ones. This preference for an evolutionary transition seems related, the organizations’ continuous exploration of new strategies, their wish to maintain strategic flexibility, and the prudence generally required with innovation.