In this paper, an attempt is made to study nature of pressures and constraints under emerging dynamic market condition and need for flexibility in developing strategies by Indian small and medium enterprise (SMEs) in the electronics sector for improving their performance at the national and international level. Such strategies may be needed for making new investments, development of competencies, reduction of product cost and improvement of quality. For the collection of data, a questionnaire-based survey was conducted. About 44 valid responses were received. Statistical analysis of data acquired from survey is done by reliability test, t test and correlation analysis. It is observed that government support, customer support and poor financial condition are the major constraints whereas quality, cost and delivery time are main pressures for SMEs in the electronics sector. Although SMEs are flexible in developing their strategies but in view of the pressure and constraint findings, it is felt that they should develop their strategies carefully for utilizing their limited resources and improving flexibility in value chain to get supports from customers and suppliers.
flexibility, globalization, performance, SMEs, strategy development
