New knowledge creation scenario in indian industry

We are in the knowledge economy where continuous knowledge creation is the key to sustainable competitive advantage. Management scholars worldwide agree that knowledge is the critical resource today. India is being hyped as new destination for global research and development. Research was conducted to understand the current state of New Knowledge Creation in selected sectors namely software, pharmaceutical and petroleum marketing of Indian Industry taking both macro and micro aspects as well as both private and public sectors. The findings are not very encouraging as they reveal though people rate new knowledge creation as quite important for their organization, there is a lack of attitude towards knowledge creation and the findings of the study have serious implications.