Strategic flexibility: Study of selected telecom companies in India

The Telecom sector is one of the integrated parts of economy of any country and the Government regulatory and policy initiatives have also been directed towards establishing a world class infrastructure in India also. It provides an ideal environment for the investment but it also has a very complex structure. The challenges imposed on the Indian telecom market are increasing day by day because of the new technologies and knowledge. India's 21.59 million-line telephone network is one of the largest in the world and the 3rd largestamong emerging economies (after China and Republic of Korea). Given the low telephone penetration rate - 2.2 per 100 people of population, which is much below the global average, India offers vast scope for growth. There is great need of Indian Telecom companies to be flexible. This paper basically deals with the different kind of flexibilities and types of flexibilities exist in any company. Here, basic research is done for two Indian companies that are Bharti Tele-Ventures Limited (BTVL) and Bharat Sanchar Nigam Limited (BSNL) and this shows how any company do well in market if it is flexible.