Gyanodaya: The Journal of Progressive Education

  • Year: 2009
  • Volume: 2
  • Issue: 1

Televiewing Behavior and Perception of the Real World: Cultivation Model

  • Author:
  • Alay Ahmad
  • Total Page Count: 3
  • DOI:
  • Page Number: 1 to 3

Faculty of Social Science, Head, Department of Applied Psychology & Mass Communication, Preston University, Peshawar, Pakistan.

Abstract

Main purpose of study was to replicate George Gerbner's cultivation model to find out impact pf television watching on perceptionofrealityofthe world in Alkistan. One-hundred, volunteer children ranging from 12 years to 13 years participated in the study. Gerbner's cultivation questionnaire was admininisterd on subjects. Our study supports findings of Prof George Gerbner's cultivation theory of television.

Keywords

Cultivation Model, Behavior, Televiewing