Marketing of information and customer care in university libraries: a study of GOA University Library, GOA

The present paper deals with the marketing of information services/products and customer care at Goa University Library (GUL). Considering the library and information services (LIS) are customer (user) oriented institutions, the customer need and expectations, customer relationships, customer satisfaction, customer standards, etc. have been taken into account. The "service trinity", i.e. users (customers), the staff (service provider) and information resources have been taken care of from the view of these services. Various marketing tools used by library to promote its products and services were also discussed in the paper. Paper concluded that the modern libraries are information markets and the library users are consumers of information. The ultimate objective of the marketing of library and information services is the dissemination of the right information to the right customer (user) at the right time.