Effectiveness of Different Combination of Communication Channels Media on Knowledge Gain by Grape Growers

This study was carried out in the Latur district as the area under grape cultivation is maximum as compare to other districts in the Marathwada Region of Maharashtra State. Data were collected from 120 respondents (grape growers) the media combination lecture + video show + flash cards (T₄) was found the most effective combination in terms of knowledge gain by the grape growers about raisin making technology, followed by lecture + video show + audio CD (T₅), lecture + video show (T₁), lecture + audio CD + flash cards (T₆), lecture + flash cards (T₃), in descending order. The lecture + audio CD (T₂) was found least effective communication channels combination knowledge gain by the grape growers about raisin making technology.