IIMS Journal of Management Science
  • Year: 2021
  • Volume: 12
  • Issue: 3si

New Earth Sastra for Harmonic Globalization and Sustainable Development

Professor, Indus Business Academy, Bangalore, Karnataka, India. prof.subhash.sharma789@gmail.com

JEL Classification: Q01

Abstract

The evolution of societies and management thought can be viewed in terms of emergence of four forces that are now influencing our nations, corporations, social institutions and individuals. These forces are (1) Force of Market, (2) Force of State, (3) Force of People and (4) Force of Self. There is a dynamic interaction between these four forces and thereby influencing human future rooted in Harmonic Globalization and Sustainable Development. This also necessitates the need for a new corporate model based on Profit, CSR and Good Governance in consonance with Market, Society and Self leading us towards New Earth Sastra.

Keywords

Harmonic Globalization, Four Forces Model, New earth Sastra, Global Village, Multi-variables dialectics