In India, reality shows hosted by celebrities have become salient execution strategies to make the show successful, where top Indian celebrities host different reality shows apart from endorsing several brands. This research paper has tried to find out the factors that affect people's choice towards different reality shows. Later, by taking one very popular Indian reality show ‘Kaun Banega Crorepati’, efforts have been made to understand that among two stalwarts of Indian celluloid world, Amitabh Bachchan and Shahrukh Khan, who is the better host of the show and why? ‘Q’-score technique has been used to understand the same. Focus group discussion involving people from different demographic backgrounds was conducted to understand the reason for variation in the viewership of this show from 2000 to 2012. Further, this research can be treated as a base while selecting celebrities to host a reality show or for brand endorsement by producers, directors, marketeers and advertising agencies.
Celebrity host, Factor analysis, Focus group discussion, KBC, Q-score
