1Assistant Professor at the, Department of Business Administration, Rajagiri College of Social Sciences, Kerala, mrakeshkrishnan@gmail.com
2Professor at the, Department of Commerce, University of Kerala, ganesh_menon@yahoo.co.in
Online published on 10 December, 2015.
This study focuses on the structural model of IIPe (Investment Importance Perception in Equity) shares determining the IDK (Investment Domain Knowledge). The study develops a scale to measure IDK and reviews our previous work on the development of scale to measure IIPe using Harman's Single-Factor Test. CFA (Confirmatory Factor Analysis) is used to test the measurement model of IDK. Parameters were estimated with ML (maximum likelihood) AMOS (version 16). The chi-square goodness-of-fit test guided evaluation of model fit along with established fit indices such as GFI (Goodness of Fit Index), CFI (Comparative Fit Index), IFI (Incremental Fit Index), SRMR (Standardized Root Mean Square Residual), RMSEA (Root-Mean-Square Error of Approximation) and AIC (Akaike Information Criterion).
Investment importance perception, Investment domain knowledge, AES (Acceptance of equity shares), Enduring importance
