IIMS Journal of Management Science
  • Year: 2016
  • Volume: 7
  • Issue: 1

Awareness Level about PMJDY: A Study of Kurukshetra District

Research Scholar (PTU) and working as an Assistant Professor at KITM, Kurukshetra, parmodamity@gmail.com

JEL Classification: G00

Abstract

The main purpose of this research paper is to know about the awareness and impact of the Pradhan Mantri Jan-Dhan Yojana (PMJDY) on poor people of India. The study aims to define the reasons for opening the bank account under this scheme. The paper selected for an exploratory study using the close-ended and multi-choice answer questionnaire. The 100 people interview to fulfil the questionnaires. F-test is used to know about the impact of PMJDY on poor people of India. The paper provides insights about the impact of PMJDY on the poor people. The study also finds that there are so many reasons for opening bank account under this scheme like, zero-balance account, ATM and so on. The research is conducted on a small area of India and the sample also was less. So to generalise the result is difficult. Therefore, further researchers are encouraged to conduct the study on proposed propositions with a large sample and a large area. The paper includes reasons for the opening bank account under PMJDY. Because of this research, we can know about the perspectives of opening bank account. It will help to attract people to use the bank account. This paper helps to know about the implications of PMJDY, so that in future this type of schemes can implement smoothly.

Keywords

PMJDY, Bank account, ATM, Bank overdraft, Public sector