IIMS Journal of Management Science
  • Year: 2017
  • Volume: 8
  • Issue: 2

Identification of Skill Requirements of Women Artisans: Special Reference to Cultural Tourism

*Assistant Professor, Indian Institute of Tourism and Travel Management, Ministry of Tourism, Govt. of India, Nellore, Andhra Pradesh, India, mirasmadhav@yahoo.com

**Nodal Officer, Indian Institute of Tourism and Travel Management, Ministry of Tourism, Govt. of India, Nellore, Andhra Pradesh, India, vinodan_tt@yahoo.co.in

JEL Classification Codes: C55, J16, Z10, Z32

Abstract

The nexus between Tourism and Handicrafts is well established. Hence contribution of revenue from handicrafts is substantial than tourism. Therefore identification of skill requirements of artisans working in crafts is relevant in this context. As women artisans outnumber men in handicrafts, this study has attempted to identify the skill requirements of women artisans working in handicrafts. The present study adopted an exploratory sequential method. The study identified three skill related requirements among women artisans about tourism. The study identified these as tourism specific skills, job skills, and communication skills. Women-centric factors have been identified as women artisans by being women could be facing some challenges, and a possible link between these factors and skill requirement is examined through a model, for a comprehensive study in this domain.

Keywords

Handicrafts, Tourism, Exploratory sequential method, Women-artisans SEM