Customer Relationship and Marketing of Banking Services through Internet in India

This paper is attempted to understand the customer relationship and marketing of services in banking services. It is purely a review paper where the researcher is interested to know how far the customer relationship is maintained in banking sector including public and private. Based on the study from various researchers, it is observed that many of the bankers have taken steps to maintain customer relationship through customized service, excellent ambience, different schemes to invest and get hassle-free loan according to the customers’ preference. Similarly the bankers try to market their products by using the electronic services apart from pamphlet and word of mouth communication such as mobile banking, internet banking, ATM and money transfer through RTGS and NEFT.