1Department of Agril Econ & Stat, Dr. PDKV, Akola.
2Model Art and Comers Collage, Karanja Ghadge, Wardha, MS.
3Model Art and Comers Collage, Karanja Ghadge, Wardha, MS.
4Agril Economics, collage of Agriculture, Akola, MS.
Soybean is a Major Oilseed crop in Maharashtra. Area under Soybean is highest reported in Amravati district of Maharashtra state. For the present study 120 Soybean Growing Cultivators from Amravati district were selected and data related to marketing were collected from Agricultural Produce Marketing Committee (APMC) Amravati. One most important Marketing channel was identified in the Amravati market i.e. Producer – Wholesaler – Processor – Retailer – Consumer. The comparison between costs incurred by different market intermediaries in the marketing channel shows that retailer incurred lowest cost. It was also observed that the producers share in consumer price was 72.30 percent. Farmers always desire to get reasonable price for their farm product. Consequently for profitable transactions a careful planning of marketing of Soybean is must. For this purpose present study has been done.
