Cultivation and Marketing of Tuberose (Lily) Flowers by the Rural Poor: An Approach of Swot Analysis

In India, cultivation of flowers is practiced from many centuries. In concern of steady increase in demand for flowers, floriculture has become one of the important activities in horticulture. Tuberose occupies a very special position among the ornamental plants for its beauty, elegance and sweet fragrance. Agro-economic data with regard to tuberose cultivation is important for further expansion of cultivation. Hence, the purpose of the present study is to locate the strengths, weaknesses, opportunities and threats (SWOT analysis) in the cultivation and marketing of tuberoses in Madanur village in Prakasam district of Andhra Pradesh. The result shows that cultivation and marketing of tuberoses generates employment and income for the rural poor.

It is noticed that the strengths and opportunities outweigh the weaknesses and threats in cultivation and marketing of tuberoses.

Commercial tuberose cultivation was found to be the employment and income generating activity for the rural poor.