Application of statistical techniques in market research: A sample survey

Statistical techniques have been used in the manufacturing industry, quality management process and other industries for over more than 25 years. To achieve and analyze the objective decisions, statistical methods are used, based on data collected about a product or process. There are a number of practical and managerial issues related to the application of statistical techniques in studies aimed at improving process and product quality. This paper is a summary of the results which are obtained by applying statistical techniques on a sample. Some results are reached which are based on the discrimination of various statistical skills for Indian companies implementing an integrated quality management system with business strategy. Statistical techniques and their role in process improvement are first discussed and some issues related to the interpretation are also summarized. The focus will be on continuous quality improvement using statistical techniques. A sample for North India is collected as data and important results have been described in the form of pie charts. The well known statistical technique, hypothesis testing is implemented for this study. The objective of this paper is to analyze the structure of sale, interrelationship between data variables and define a business strategy to find maximum output by using minimum resources.