A.N.G.R. Agricultural University, Rajendranagar, Hyderabad-500 030, India.
The analysis of production and marketing of grape revealed that the establishment cost was accounted to Rs. 316174/ha with bower erection taking the lion's share of 51.8% (Rs. l63760/ha). Of the various items under total production cost (Rs. 176503/ha), manures and fertilizers (Rs. 20768/ha) among the direct costs and rental value of owned land (Rs. 92956/ha) among the fixed costs contributed a major share of 11.76 and 52.66 per cent respectively. Of the three channels identified for marketing of grape, the channel I comprising Producer → Commission Agent → Retailer → Consumer was found more popular with 50 per cent of the produce marketed through. However, the marketing efficiency was found high in channel II (7.45) (Producer/Grape Growers Association Consumer) followed by channel III (6.65) and channel I (2.85).
