Indian Journal of Agricultural Research

This research aims to study the management of water demand in different product markets in downstream lands of Yengejeh Dam in Neyshabur. This is an exploration research survey and library study conducted in 2015–2016. The required information to test the research hypotheses was gathered by questionnaire. The statistical population includes 150 wheat farmers randomly selected A scenario of increasing the elasticity of product demand in resource allocation in the competitive and monopolar water market was developed by assimilation algorithm in the studied region. According to the market situation of water in the region which is almost similar to monopoly water market, the results suggest that wheat farming can be superseded by farming some other trade and export-oriented crops. This brings about an increasing amount of product and yield per hectare of land with using less water supply and less area under cultivation.