1Doon University, Dehradun-248 001, Uttarakhand, India
2Maharaja Agrasen Institute of Management Studies, Guru Gobind Singh Indraprastha University, Delhi-110 085, India
3Banasthali Vidyapith, Jaipur-304 022, Rajasthan, India
*Corresponding Author: Simran Sharma, Maharaja Agrasen Institute of Management Studies, Guru Gobind Singh Indraprastha University, Delhi-110 085, India, Email: simransharma2801@gmail.com
Online published on 30 January, 2026.
This study addresses the challenges faced by farmers in accessing Information and Communication Technology (ICT) tools for agricultural advice in Western Uttar Pradesh, India.
The research involved the analysis of primary data, which was collected from 420 farmers using a structured questionnaire. To assess ICT access, the study employed an ordered logit model, categorizing access into three distinct levels: Poor, fair and good.
The analysis indicated that factors such as the age, income and higher education levels of household heads have a positive influence on ICT access. On the contrary, variables like group membership and ownership of a Kisan Credit Card were found to negatively affect ICT access. These findings highlight the significant role that specific socio-economic characteristics play in shaping the level of ICT access among farmers in this region.
Agricultural advice, Digital divide, ICT access, Ordered logit model, Technology adoption
