The Role of Engineering of Appropriate Technology, Applications Management and Information Technology on Small and Medium Enterprises (SMEs) Claws Rambak (Traditional Snack) as Efforts Increase The Competitiveness of Small Industry

Small and Medium Enterprises (SMEs) have various problems, product quality, marketing and business sustainability. Based on the background of this survey has issues about improving the process and production claws rambak (traditional snack) that is not too long in the event of rainy weather making it more productive and effective, improving the quality of SMEs management, marketing strategies of production and seek opportunities to other product variations. The result is the production of tools for increasing productivity claws rambak dryer with drying presentase level 60% compared with manual drying, manufacturing of SMEs management strategy with the creation of training modules SMEs management, financial planning, the simple balance of SMEs and marketing through the internet, so it will be more easily recognized and extensive marketing network. For product variations opportunities through market research with the results of (1) the level of public confidence in the SMEs products is quite high, (2) the need for improvement in brand and packaging SMEs with proven products (a) the quality of SMEs products is not good, (b) no health insurance happens almost all food products from SMEs, besides it does not yet include any food ingredients daily intake and (c) the design of SMEs products. SMEs products have the potential to compete with products from non-SMEs, (3) need to improve the quality of products from a variety of marketing management, human resources and government support.