India is at the cusp of a digital revolution. Declining broadband subscription prices, aided by the use of 3G services, have been driving this trend. This has led to an ever increasing number of “netizens.” Furthermore, the launch of 4G services is expected to significantly augment the country's internet user base. Internet has become an integral part of this growing population segment for remaining connected with friends, accessing emails, buying movie tickets and ordering food. The changing lifestyles of the country's urban population have also led many people relying on the internet for their shopping needs. The convenience of shopping from the comfort of one's home and having a wide product assortment to choose from has brought about increased reliance on the online medium. This paper gives an insight of e-commerce and highlights the present scenario of e-commerce in India. This study also finds out various factors that would essential for future growth of Indian E-commerce. And represent the various opportunities for retailers, wholesalers, producers and for people. In this paper we found that the Overall E-Commerce will increase exponentially in coming years in the emerging market of India.
E-commerce, Emerging Trends, Internet Marketing, Online Shopping
