Consumer behaviour towards handloom products in the state of Punjab & Haryana

The Handloom industry fulfils one of the basic needs i.e. the cloth. It is one of the oldest cottage industries in India. The artisans of India are famous for hand spinning, hand printing and hand typing. The handloom sector occupies a distinct and unique place in Indian economy. Handloom products are symbolic to the Indian civilization. India has a long tradition of excellence in making high quality of handloom products with extraordinary skills and craftsmanship. Consumers prefer handloom brands irrespective of current fashion trends. They give recognition to our indigenous industry. They have perception that the handloom products are medically good for skin and have Aesthetic sense. The use of handloom products effect swadeshi feelings and even the purchase of handloom products satisfy them.