*Director of Climate Change Economics Research Centre, Szent Istvan University, GödöllŐ, Hungary
**PhD aspirant of PhD, School of Management and Business Administration, Szent Istvan University, GödöllŐ, Hungary
***Leader of PhD, School of Management and Business Administration, Szent Istvan University, GödöllŐ, Hungary
"Transition thinking" is a normative and practice oriented approach on sustainability development, which implements the knowledge of different fields of science, extended with practice experience. The main goal is to invigorate society by establishing new communities, partnerships and social networks. This social cooperation helps put appropriate pressure on decision makers and political groups, through which we can make sure that transition processes have the proper long-term orientation and goals. In case of the generally aging European society, the question if the 50 plus generation is merely affected by, or involved in the transition process is gaining a decisive importance, since this generation has a more and more important role in shaping the standards of consumer systems, and accelerating or hampering the processes aimed at sustainability. In our thesis, we introduce the attitudes shown by the 50 plus generation regarding their view on the sustainable values, and the transition to sustainable consumer systems on the different levels of the European society.
50 plus generation, transition thinking, low-carbon life, transition management, Switzerland, Hungary
