In the early years of social psychology, attitude was acknowledged as one of the main psychological experiences. Over the centuries, the importance of attitude has gradually increased and its technique has changed a lot. The present paper is an effort to understand the term attitude in a simpler way. It will examine the numerous definitions and models of attitude. This work not only studies the attitude in logical order but also identifies some relevant models in chronological order. It will also inspect the three critical components of attitude. An attempt is then made to propose a theoretical model within which attitude components could be examined with their interrelationship to form various attitudes. Although the model, as presented, can be considered novel, it is believed that substantial steps are taken to follow the previous theories and models.
Attitude, Model, Component, Affective, Behavior, Cognitive
