Assistant Professor, Department of Management Studies, Saveetha Engineering College, Saveetha Nagar, Thandalam, Chennai
Online published on 7 June, 2014.
This study aims at finding out the motivational technique followed in automobile industries. The purpose of motivation is to create conditions in which people are willing to work with initiative, interest and enthusiasm, with a high personal and group moral satisfaction with a sense of responsibility, loyalty and discipline and with pride and confidence in a most cohesive manner so that the goals of the organization are achieved effectively. This study is to identify the factors affecting motivation of employees and also to examine the level of satisfaction derived through the existing motivation factors available in automobile industries. This study helps to determine the extent of employee's recognition by the management which led to the greater performance of work by employees and their satisfaction level. The research tool used in this study is mainly Questionnaire. The sample size is 100. Descriptive research is adopted in conducting this study. The statistical tool used is percentage analysis, chi - square analysis and correlation analysis.
