*Assistant Professor, Department of Commerce, Srimad Andavan Arts and Science College, T.V. Kovil, Trichy
**Research Scholar, Department of Commerce, Srimad Andavan Arts and Science College, T.V.Kovil, Trichy
Electronic commerce becomes one of the essential characteristics in the internet area. According to UCLA Center for communication policy (2001), online shopping has become the third most popular internet activity, immediately following e-mail Using/instant messaging and web browsing. It is even more popular than seeking out entertainment information and news, two commonly thought of activities when considering what internet users do when online. Of internet users, 48.9 percent made online purchase in 2001, with three-quarters of purchases indicating that they make 1–110 purchase per year. Hence this study made to know the customer preference towards online shopping in Tiruchirappalli District with sample respondents of 60. This research also aims to find out the key factors that influence online buying behaviour of consumers and to identify the determinants of online purchase intention among customers.
Online Shopping, Customer preferences, Time saving, Security and Privacy
