*(Head-UG), Researcher, Barathidasan university
**(Head-PG), Researcher, Barathidasan university
***Research scholar, Barathidasan university
****Department of Commerce, Srimad Andavan Arts & Science College, Tiruchirappalli, Tamilnadu, India
Delighting customer means exceeding the expectations of the customer. Since banking sector provides homogenous products and services to its customers there must unique attributes that not exactly meet but also surpass the customer's needs and expectation and gratify them. Customer delight is one of the major factors that play a significant role in deciding on whether to do a business with a certain bank or not. Customer delight is giving customers the right experience. Hence an attempt has been made to measure the customer delight of banks.
Customer delight, bank, factors, expectations
