A study on factors influencing youth's buying behavior towards soaps

In the present situation of the world, consumer's buying behavior plays a major role. Business performance can be improved by understanding customer's preferences and desires. In the present scenario of growing competition there are numerous brands selling the same products. Customers have numerous options and many diverse factors influence their buying behavior. Hence in such situations, this analysis can help in devising different strategies for obtaining maximum profits. Consumers make purchase decisions mainly by considering countries of origin, quality and also the brand. This study made an attempt to find factors that affect consumer's buying behavior with the main focus on commonly used product soaps. Variables like packaging, cost, availability, ingredients, popularity, brand value, fragrance, moisturizing feature etc were surveyed that influence the choice of a brand among those in the consideration list. This research helps to put into practice the theoretical aspects of the study and to create various marketing programs to reach the expectations of customers.