Assuming that social networking site is a platform where Indian market can expand the possibility of business through social site shopping. This empirical research explore how factors affecting shopping attitude on social networking sites. This research focuses on different kind of payments method used for the shopping on social networking sites. It reveals that social networking sites have different target consumers and factors according to consumer type. This research also reflects the light on the correlation among the different variables used in the research. The nature of the research was exploratory i.e to look in to new idea and insight for virtual shopping through social networking sites. To test the different hypotheses various non parametric test was applied at five percent significance level.
Marketing, Social Networking Sites (SNSs), SNS Shopping and Online banking payment
