A review on the need of cross cultural management in multinational corporations

The study discusses the issue of rising needs of cross-cultural management in the organization due toincrease in immigration and globalization of multicultural corporations. Rapid expansions of business, growing competition, and technologies are themajor reasons of globalization and multicultural business environment conditions. This paper intend to diagnoses the effect of cross-cultural management & make preventive measures to solve the problems arise due to culture, ethics, laws, customs, socioeconomic system and management system, for the above purpose number of literature has been reviewed to find out the appropriate solution of cross-cultural problem. The result suggests that through creative motivation, efficient knowledge management, effective human resources management and bicultural expertise can establish operative cultural management in multinational corporations. This paper links the imperative cross-cultural barriers in verbal language, traditions, values, believes and social rules which provides an alternative approach to motivate employees to be more creative.