Influence of farm telecasts on the viewers’ lifestyle

The study was conducted in two blocks of Agra district of Uttar Pradesh to investigate the influence of farm telecasts on the lifestyle of farmers. Influence of farm telecasts as perceived by farmers was discussed under three broad areas i.e. economic, social and psychological sphere. The findings revealed that maximum number of male respondents had low and moderate economic influence whereas in case of females, the maximum number of respondents had low economic influence. Maximum number of males and females had moderate social as well as psychological influence. Statistical significant difference was found between economic influence of telecast on the lifestyle of male respondents, whereas in case of females, non-significant difference was found. Similarly significant difference was found between economic influence of telecast on the lifestyle of male respondents, whereas in case of females, non-significant difference was found. Likewise statistical significant difference was found between lifestyle of viewers with their social as well as psychological influence of telecast in both the categories of respondents.