Brand awareness among consumers on daily consuming goods with special reference to SIMCO Meter Area, KK Nagar, Tiruchirapalli district

The rural population in India accounts for around 627 million, which is exactly 74.3 percent of the total population. The rural market in India brings in bigger revenues in the country, as the rural regions comprise of the maximum consumers in this country. The rural market in Indian economy generates almost more than half of the country's income. The purpose of the paper is to examine the brand awareness in rural area and to study the attitude of consumer in branded products of Daily Consumption Goods. The brand awareness is showing increasing trend everywhere and SIMCO Meter Area, KK Nagar; Tiruchirappalli District of Tamilnadu State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness in rural area on Daily Consumption Goods in SIMCO Meter Area, KK Nagar, at Tiruchirappalli Region of Tamilnadu is taken up. The paper throws light on behavior of rural consumers regarding brands of daily consuming goods.