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From the many business related subjects, it is the subject about consumers that truly inspire both the professors and students of College of Business, Entrepreneurship and Accountancy. With their background in business, it is expected that they truly understand and value the importance of consumers in the business world and the society as well. With the era we have now, it is obvious that for a business firm to survive, a firm has to be constantly innovating and understanding the needs of consumers most especially factors contributory to their buying behaviour and of course meeting the challenges of the business world. In this respect, the researchers studied the profile variables of respondents and the degree of influence of time, price, treatment, intervention to consumer's problem and motivation affecting their buying behavior. The findings of the study can be used by business organizations to further produce and develop products and services that they have to offer to consumers that can surely bring about profit and better costumer relationship. Also, learnings from the study inculcate the logical viewpoint in them that will give true value to any product/service they purchase.
Buying Behavior The decision process and act of the respondents involved in choosing the store where to buy their needs and wants, Store Preference The store preference of respondents where they acquire the goods and services they need because of various normative factors, Time The period consumers need to spend in acquiring what they need, Price The value of goods or services paid by a consumer to the seller, Treatment The behaviour sellers display with the consumers, Intervention to Consumer Problem Any help and assistance a seller can extend to the consumer in buying, Motivation The conscious and logical reason why consumers are inspired to buy from a store
