Effective Oral Communication Skills in Business: An Action Research on Course-Content Enrichment of English 14 of BSBA Students of The College of Business, Entrepreneurship and Accountancy at The Cagayan State University, Andrews Campus

The focus of this study was the enrichment of the course content of English 14, the Speech and Oral Communication Skills of the Business Students of the Cagayan State University Andrews Campus. At the onset of the first semester of Academic Year 2013–2014, the researcher has noticed some inappropriate course content that would not perfectly suit the needs of students in the business world. Looking closely at the prescribed topics for students’ lessons and activities, consultations with the dean had been undertaken. Discussions about needs and priorities had been listed and plans to undergo research have been approved. The prescribed topics for mastery in the first and second term of the course perfectly suit the needs of the business students. All the topics in both terms closely focused on the mastery of producing sounds correctly and the importance of the different types of speeches to be delivered. Instead of giving them practice exercises in literary presentations, I opted to give them practical speaking exercises such as round-table discussions, interviews, inter-office discussions, and product presentations. The product presentations have been the highlight of their activities because they present like a professional businessmen with the power point presentations and products they open in the market. The culminating activity was a manifestation that after the basic lessons in public speaking, they were able to stand confidently before their audience like real businessmen.