Growth and challenges of E - tailing in India

E-tailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet without intermediary service. The global e-tailing industry has undergone a lot of transformation over the past two decades. The Indian retail experience has gone beyond the traditional brick–and-mortar store and E-commerce in India has been experiencing remarkable growth, successfully changing the way people transact. Transformation in the trends of shopping is taking place because of the changing lifestyle of the consumers in India and expansion in online activity. Major draw card of online shopping is the ease and discounts given on different products. Today, the online shopping has become a trend in India and the reason behind the adoption of this technique lies in the attractive online websites, user friendly interface, bulky online stores with new fashion, easy payment methods, no bound on quantity & quality, wide choice regarding the items based on size, color, price, etc The present paper studies about the role and growth of E-Commerce in India. The reasons for its fast growth and the advantages of online shopping are briefly discussed. The study is made through literature survey.