The importance of qualitative methods in an exploratory business research: a case study from Punjab, India

The paper outlines the application of Qualitative Research techniques in an Exploratory Business Research. It is considered to discuss a practical approach of qualitative research methodology based on a case study. The problem focused is regarding the development and implementation process of corporate vision of manufacturing sector SMEs of Ludhiana district of Punjab, India. The research design provides for guidelines to utilize the data collection instruments, measurement techniques and tools for data analysis. The importance of qualitative techniques in different stages of the research is discussed with the assistance of theoretical and empirical research findings.