Enhancement of ICT skills in social marketing: an overview

This article has been written to bring the role of ICT Skills in Social Marketing: An Overview. The ICT (Information and Communication Technology) Skills has helping to the societal desirable and undesirable change. The Social Marketing with ICT Skills is a wonderful component. It plays predominant role in the society and supporting to the people's behavioral change. Here the researcher has described the review based details about the Social Marketing and ICT Skills. The Social Marketing is creating health & safety awareness, protecting and guiding the people in such manner. Nowadays every human being is using the ICT Skills; hence the Marketers are tries to advertise products/services through ICT Skills like Mobile Phone, Voice & Video Chatting, E-mail, Internet etc. Thus the paper concludes the ICT Skills how to help and create the awareness to the society through Social Marketing.