International Journal of Advanced Research in Management and Social Sciences

  • Year: 2015
  • Volume: 4
  • Issue: 4

The Nilgiris an international tourist destination in India

  • Author:
  • S. Vasanthi
  • Total Page Count: 22
  • DOI:
  • Page Number: 1 to 22

Associate Professor in Commerce, PG & Research Deptt. of Commerce, Holy Cross College (Autonomous), Tiruchirapalli, Tamilnadu, South India

Abstract

Tourism industry is one of the major segments of our economy, it contributes major part of foreign exchange and generates employment and helps infrastructure development. Government of India has formulated policies to boost the tourism industry. The present study is an empirical study based on both primary and secondary data. Required primary data were collected through a questionnaire and interview schedule from the tourists (approximately 100) who are the itinerants traveling from one place to other. The scores of the 100 respondents were calculated. For the purpose of in-depth analysis, the respondents were grouped according to their Age, Native, Qualification, Monthly Salary, Marital Status, No.of children, No. of dependents, Mode of transport, Time duration of Touring, Purpose of visit. The attitude of the tourists was measured with the framed explained below. Significance of the relationship of independent variables with the tourism factors have been analyzed by applying the statistical techniques such as ANOVA, Pearson Correlation, Factor Analysis and Multiple regressions. For the purpose of analysis frequency tables showing percentage analysis have been worked out. Nilgiris must be able to provide hotels to cater to all segments. It must market is camping facilities more and ensure that they are safe to use. It must open more avenues for business opportunities, could be tourism related itself or tribal studies, Low cost airlines and helicopter services, Unique entertainment facilities, More sources of communication, Family entertainment facilities, more playgrounds and parks, Film city, Insurance, Melas and festivals must be held so as to include the tourists, Orchards and forests may be promoted as tourist picnic spots. etc. Foreigners loved Nilgiris extremely and like to visit again. Foreigners are mainly from Switzerland, United Kingdom, France, Australia, Singapore, Malaysia, and other European countries too. At Nilgiris they loved the Indian food, and also commented that food is too spicy and oily. At Nilgiris they love to have the fresh vegetables as salads, boiled vegetables, hot drinks, Continental food/Chinese food and also love to enjoy flesh food without spices and masalas.etc.