This study explores the E-Commerce management in Indian market, including a few with significant international brand profiles. It contributes by concluding secondary data and getting insights into the e-commerce branding. Analysis results suggest a widespread appreciation of the importance of e-commerce, different branding building strategies including co-branding and affiliating with established online and offline brands, distribution partnerships, content alliances and personalized e-mail contacts. These communication vehicles included newspapers, radio, magazines, television, public relations, trade events and promotions, personalized e-mail notifications, affiliate programmes with other websites and banner advertisements. This study is based on collection and analysis of secondary data and it conclude the different strategies and tactics adopted by marketing companies and helps to identify the buzz created by companies to create the demand and brand equity.
E-Commerce, Indian consumer, Online shopping
