A study on customer satisfaction towards retail stores in Tiruchirappalli town

Customer satisfaction is widely recognized as a key pressure in the information of customers future purchase intentions. Satisfied customers are also likely to tell others favourable experience and thus engage in positive work of mouth advertising. The present study aims to investigate customer satisfaction in the organised retail stores in the Tiruchirappalli city of Tamil Nadu state in India. The objectives are to identify the decisive factors which can help those retail stores to retain the existing customers and to study the future prospects of retail stores in Tiruchirappalli town. Customer satisfaction is a major subject in the marketing strategies. A total of 375 questionnaires have been randomly distributed to retail customers. Using descriptive statistics method cross table analysis and one way ANOVA f test in this study the result of this analysis suggests the degree of customer satisfaction in terms of services provided by the organised retail stores in Tiruchirappalli Town.