A comparative study of the role behaviours of employees of insurance sector in India

In this era of huge competition, one of the major differentiating factors could be the people of the organization and the strategies adopted by the organization in order to sustain the competition. HR Strategy is aligning the goals of HR to the goals or strategy of your organization. In developing a strategy two critical questions must be addressed. What kinds of people do you need to manage and run your business to meet your strategic business objectives? What people programs and initiatives must be designed and implemented to attract, develop and retain staff to compete effectively? The success of a programme or initiative or a strategy is hugely dependent on the employee role behaviors, which can be instrumental in implementing the competitive strategies. The paper examines the various competitive strategies and the needed role behaviors for successful implementation of those strategies and also compares the differences in the employee role behaviors of the employees of the public and the private insurance companies in India.