Starting a business is not an accidental behavior. We react to the conditions around us by starting a new venture intentionally. Establishment of new ventures is the outcome of entrepreneurial intent. intention is the best predictor of individual behaviors that situational factor can affect it. Social norms (as situational factor) often reflect the influence of a community culture and provide guidelines for what in a culture is regarded as desirable. So the main question of this study is to investigate whether that social norms affecting entrepreneurial intention in three countries (Iran, Argentina and Singapore). Also, individual factors can influence on entrepreneurial intention; so the impact of entrepreneurial competencies and innovation confidence (individual factors) as mediator variables are investigated. The model of research tested by SEM technique. The sample consisted of 7038 in the year 2012 based on data from the Global Entrepreneurship Monitor (GEM). Results show that social norms have a positive effect on entrepreneurial intention. Also social norms have empowered affect on entrepreneurial intention through the mediator variables.
Entrepreneurial intention, social norms, entrepreneurial competencies, innovation confidence
