International Journal of Advanced Research in Management and Social Sciences
  • Year: 2015
  • Volume: 4
  • Issue: 8

Marketing activities of yarn in Knitwear capital of India

  • Author:
  • Seetha Naik
  • Total Page Count: 9
  • Page Number: 96 to 104

Assistant Professor, DOS in Business Administration, University of Mysore, Mysore

Online published on 2 December, 2015.

Abstract

This paper has been conducted to analyze the buyer preference and satisfaction level with special reference to textile yarn in Tirupur. The paper described the future growth in the market to identity the variations in the yarn requirements. This paper examines the seasonal requirements of yarn. Also the paper explores an improve the overall performance of the organization.

Keywords

Buyer preference, satisfaction, future growth performance, yarn