Malaysia's place branding in today competitive globalized market

This study is to show how a place branding can be successful in today's competitive globalized market. The goal is to evaluate the success factors which effect on place branding and how these factors can lend a hand to the country to stay competitive in today's world market. To reach the purpose of the research, we developed a framework which defined some challenges in the country as mediators which has strong influence on competitive globalizing market. The focused country of study is Malaysia since it is a potential country in the aspect of tourist attraction and also Malaysia has a rapid growth in economic and aiming to become a global business center in Southeast Asia in early future.